Four things I am regularly asked to do, and what each one actually delivers.
Advertising operations management
Running the booking-to-page workflow for a title or portfolio: trafficking, scheduling, specification compliance and final quality control.
What you get: a single owner for delivery, and deadlines that hold without chasing.
Proof: Standing up ad ops at The Observer →
Print production & artwork
Press-ready advertising artwork to publisher and printer specification, including pre-press, colour and imposition.
What you get: artwork that passes first time, and technical feasibility flagged at booking rather than at deadline.
Proof: Ad feature template system →
Workflow & process improvement
Template systems, reusable assets and documented process that remove repeat manual work permanently.
What you get: less setup time per job, and process that survives handover.
Proof: Ad feature template system →
WordPress build & maintenance
Production websites and internal tools, built and maintained to replace paid third-party products where that makes sense.
What you get: a system your team can run, without a licence renewal.
Proof: Internal advertising portal →
Open to permanent roles and selected freelance projects.